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founding
Jun 23Liked by Scott Dikkers

The folks who make the trailers believe any shot more than one second long will bore us. And if the music and extreme sound effects don't build in a screeching crescendo, we'll fall asleep in our bucket of popcorn and get extra butter on our faces. Hollywood, where creativity goes to die. But at least we have another sequel of "A Quiet Place" starting this week. Sshhhhhhh!

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A lot of the stodginess etc. from the trailers also comes from the fact that these same trailers need to be used for non-US markets. And the material needs to be translatable (actually translated into a foreign language) and relatable, especially comedies. We USians see a dorky high school kid with taped up glasses and floods (ill-fitting pants) being shoved into a locker as Vivaldi plays in the background, we know exactly the type of teen comedy we're about to see. Someone in Bulgaria or Japan might be thinking: "WTF is this??!! Is this a horror movie?" So in that regard, the "record scratch" as it were does provide a valuable service....

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Good point!

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LaFontaine did the opening narration for a TV show I enjoyed, though he never said "in a world..." once.

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Tragic!

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