11 Comments
User's avatar
David Uribe's avatar

Now you got me hooked to come back tomorrow!

Expand full comment
Scott Dikkers's avatar

That’s a hook!

Expand full comment
David Halfpenny's avatar

AND they also create post-viewing hooks. How? They include call-backs, homages, and Easter eggs throughout. The people who see them share that with others who haven't. They create YouTube videos like "20 Things You Missed in <Movie>". You watch those videos, because you liked watching the movie the first time you saw it. Then you realise it's been a while since you watched it and, because there's nothing else 'good' to watch, you re-watch the movie.

OMG, I just realised that they're peddling visual drugs!

Expand full comment
Scott Dikkers's avatar

Post hooks is a good idea for a followup article! Thanks, David! You’ve practically written it here. May I credit you?

Stories are absolutely a drug!

Expand full comment
David Halfpenny's avatar

Of course!

Expand full comment
Scott Dikkers's avatar

You got it!

Expand full comment
Lydia Smithe's avatar

This info is what I've been looking for.

I had a friend who started to teach me but he made himself unavailable.

Thanks , Scott!!

Have a great day!

di

Expand full comment
Scott Dikkers's avatar

Happy to help!

Expand full comment
Ken Gullette's avatar

Ooh! Great idea for a series of posts. Looking forward to tomorrow’s!

Expand full comment
John Lovins's avatar

Very helpful

Expand full comment
Scott Dikkers's avatar

Glad to hear it, John!

Expand full comment