Weekly Accountability Post
For Monday, December 15, 2025
This is the post where we show up an announce what we’ve been working on all week, and we bring the receipts.
This simple act of laying our progress (or lack thereof) keeps us accountable. Because it’s painful to show up empty-handed.
The Weekly Accountability Post uses peer pressure for something positive—staying productive and achieving our creative goals.
It certainly helps me. Thank you.
How it works for you is you post in the comments about progress you’ve made in the past week on the projects you’ve got going. I respond to every post. (If I don’t, that’s a mistake—ping me if that happens!)
I’ll kick things off…
Business
I continued my several-month stretch of working on my business and putting creative projects largely on hold.
The main thrust of that is creating new courses in every medium of comedy for a retooled and updated howtowritefunny.com website, which is in desperate need of retooling.
Over the past couple of months I’ve completed live, 6-week courses on short prose humor, TV pilot writing, and stand-up comedy:
Funny in a Flash: 37 Principles of Masterful Short Prose Humor
Sell Your Pilot: 87 Pilot Success Secrets That Working TV Writers Know (and you don’t)
Stand Up or Sit Down: 37 Habits That Will Skyrocket Your Stand-Up Success
This week saw the third session of a course on social media…
Post or Perish: 37 Proven Principles for Explosive Social Media Growth
I’ll attach slides for this session below.
…and the launch of a fifth course on writing comedy with AI…
Robot Attack: 37 Comedy Success Principles in the Age of AI
All the courses start with a webinar (that’s the link to the replay of the Robot Attack webinar, above), where the course begins for free.
If they like what they see and hear in the free webinar, attendees are invited to sign up for the remainder of the course (Robot Attack is 4-weeks plus the webinar for 5 weeks total)
To sell these courses, I’m using the techniques Alex Hormozi lays out in his $100 Million Offers book: “Make offers so good people feel stupid saying no.”
His business advice is crazy good. I recommend all his books.
For the courses so far I’ve offered bonuses, discounts, and value-packed programs:
For bonuses, I’ve given out this bundle: my Funny University bundle of courses ($700 value), lifetime access to the Writers Room, my weekly comedy feedback community ($299 value), all my How to Write Funny books plus upcoming books ($100 value), and more.
For the bonuses on Post or Perish, the social media course, I offered all the above plus David Uribe’s Comedy Brand Bundle ($197 value).
For the bonus on Robot Attack, the AI course, I’m offering all my other video courses, books, and Writer’s Room access, as well as lifetime access to my new app…
…a digital me you can chat with, powered by ChatGPT trained on thousands of pages of writing, dozens of hours of video and audio, and my careful instructions. Lifetime access to this app will sell for $299.
In addition to bonuses, I also sell the courses cheap. They go for $499, but I offer them for 60% off for a couple of days after the kick-off webinar: only $199.
You can sign up for the new course here. I hope to see you there.
Comedy Mastermind App
About that app, this is another big business project I worked on this week, and it’s a lot of work.
I put together the transcripts of hundreds of hours of video interviews, coaching sessions, and Writers Room meetings. I compiled every book, article, and note I’ve ever written, every magazine, newspaper, and TV interview I’ve ever done, and used these as the corpus to train the chatbot.
I’ve been using an Alex Hormozi chatbot trained on all his books and other resources, and I love it. So, I wanted in on the excitement.
I’m calling it the Comedy Mastermind app—a brazen move that strains my humility but that I feel is good marketing. It’ll compete with TV writer Joe Toplyn’s “Witscript” (a web app), and “Jokify: AI Joke Journal,” an app that writes punchlines of questionable value.
The value proposition of Comedy Mastermind is that you can not only brainstorm jokes with it, you can get comedy career advice, too. I’m super excited about this project.
Project Everest
Project Everest is the year-long coaching program I launched a year ago to hand-hold people through the process of one of two routes: writing a novel or making a feature film. I also started looking over materials to put Project Everest 2026 up for sale. It’s going to be re-jiggered a bit.
FunnyCon
I finished the video I made promoting Andy Daly’s appearance at FunnyCon. It’s a template I’ll use to introduce other attendees—including select ticket holders. That will be fun.
The weekly FunnyCon meeting went well. I worked with a new member of our social media team, reached out to a few new potential performers, and started posting on FunnyCon social media. If you’re not following FunnyCon, please do so to keep up with all the excitement! Here:
Twitter • Facebook • YouTube • Instagram • TikTok • LinkedIn
We’re close to having a venue, and hope to announce that this week.
Another Project
The audiobook I recorded for Eddie Shleyner’s excellent Very Good Copy came back with about a half dozen final pickups. I had to record and fix those. A completed chapter is attached below.
Now You
Don’t forget to let us know what you got done in the comments…
