The Death of the Catchphrase
Where Did It Go?
Have you noticed there are no catchphrases anymore? The cultural phenomenon has quietly breathed its last breath.
A catchphrase used to be a thing. It was an automatic applause line. It was the highest-denomination currency of fame.
When a star had a catchphrase, it made them a household name.
The trend started with the birth of modern media in the early …
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