Getting Media Coverage for a Book Release

And determining if will it matter

1. Book Sales

There are a lot of good ways to promote and sell a book.

Recently, I sent out a simple step-by-step how-to guide for this effort to my Project Everest: Novel Route participants.

My guide focused on promoting an indie book, not a traditionally published book, so it emphasized an email list, reader blogs, and other bootstrap methods.

Traditional…