There are a lot of resources for how to craft great writing, comedy, and other creative work (I’m one of them!), and still people struggle to get their stuff seen.
The question is, after you write it, how do you promote it?
Here are 9 ways…
You have to get over the idea that promoting yourself is unseemly, like a greasy used-car salesman. That’s pre-Internet thinking. On the Internet, you have to scream it from the rooftops or you’ll never be heard. This is the price of entry.
Notice what’s working and what’s not, and adjust what you do to make sure it’s something both you and audiences like. If only one of you likes it, it’s not sustainable.
You’ll see the best results if you’re everywhere, on every digital social media platform. You’ll see even better results if you’re also analog—on stage, on the radio, on the street, and anywhere else you can be.
Remember that it’s a long game, like investing in a retirement account. It’s not about instant windfalls.
Give away most of your material for free, but also sell some of it, in the form of books, stand-up specials, performances, and whatever else you can.
Play to the algorithm. The big platforms’ algorithms prefer consistent posting, at around the same time of day, during work hours.
Engage! Respond to comments, promote others, and be a part of conversations around the topics you talk about.
Cooperate. Team up with other comedians, artists, and creators at your level. Share or collaborate on posts and promote each other.
If one of your posts does better than usual, spend a few bucks boosting it.
Try them all, but most importantly, have fun. It’s supposed to be fun!
The last one is the hardest one, for sure. Marketing can feel like a slog. One way I find that helps to spice it up is to take a guerrilla or pirate approach -- meaning, break some rules & ruffle some feathers. Sorry for the mixed metaphor.
#2 is a really helpful reminder.