A Top Hollywood Executive Gives Out the Secret Formula

Now you now how to pitch or sell your idea

Jeffrey Katzenberg has produced dozens of movies. He was the chairman of Walt Disney studios for 10 years, and he was the K in Steven Spielberg’s Dreamworks SKG for 20 years. He’s the consummate Hollywood mover and shaker.

In the excellent book Surely You Can’t be Serious, on the making of Airplane!, he lays out, almost in passing, the exact quality Holl…