A Social Media Strategy That's Good for You

If you're looking for something to post about, you've found it

Is this post self-serving? Yes! Is it also you-serving? Absolutely.

Occasionally you’ll see me post on No Dikkers Around about someone else. I’ll tell someone’s story, introduce you to their work, or tout their achievements.

Like here, here, here, and here.

I do this when I’m moved to share the efforts of someone I think you’d benefit from hearing about, learning from, or looking into.

On rare occasion I do it because it’s someone who’s work I believe in so strongly that I get a small affiliate commission if you decide to buy a product or service from them.

There’s a whole world of this kind of logrolling and backscratching, where influencers make a hefty side-hustle income hawking each other’s stuff.

I don’t consider myself part of that world. I hardly ever do it. The times I’ve liked and used a product so much that I’ve expended social-media capital to brazenly promote it for an affiliate income happened exactly twice in the nearly two-year life of this newsletter, here and here.

Promoting Someone Else

Affiliate income aside, it’s a good look for anyone’s social media account to make it about someone else once in a while instead of themselves. Do you like someone's work? Tell your followers about it!

Okay, here's the self-serving part: ​​If you'll tell your followers about me and my work, I’ll do one better than making you an affiliate…

How to Get Some Free Stuff

I've started a launch campaign for my new book, The Elements of Humor. You don't have to buy preorder the book to get some cool stuff and be part of the launch.

​​Everybody who signs up—here—wins SOMETHING. If you preorder my new book, you just get MORE stuff.​

Here's how to do it:

Go here to preorder my new book, The Elements of Humor, which comes out December 5. Send a screen capture of the receipt to scott@howtowritefunny.com and you’ll get:

Buy 1 book – Get an autographed copy! PLUS I’ll send you a gift: email me a photo of you holding any ol’ book, and I’ll Photoshop it to look like you’re holding my book, so you’ll look like an exclusive early reader! And you can post that photo, too.

Buy 2 books – All the above, PLUS...

• I’ll Photoshop a photo of you and a friend to make it look like you met me!
• I’ll add a funny original cartoon to your autographed book!

Buy 5 books – All the above PLUS...

• a unique video I'll make for you to post on your social media.

Buy 10 books – Perfect for teams! – All the above PLUS...

• a 1-on-1 coaching session with me! (a $250 value)

Buy 25 books – For for your whole dorm floor, ward, or cellblock! — All the above PLUS...

• an original cartoon art of a published Jim’s Journal or Plebes comic, suitable for framing (a $250 value).

A Promotional Giveaway

That’s all just for buying the book. If you sign up to be a part of the promotional campaign for the book, here, you could win even more stuff!

🎉 First Prize:

A $100 Amazon gift card AND your choice of one additional prize from any below…

🥈 Second Prize (Multiple Winners):

• A 1-on-1 coaching session with me (a $250 value!)

• A personalized cartoon just for you, drawn by me, perfect for framing! (a $500 value)

🥉 Third Prize (Multiple Winners):

• A $50 Amazon gift card

• A vintage copy of The Onion newspaper, autographed with a personal message.

🏅 Fourth Prize (Multiple Winners):

• A copy of ALL FOUR of my How to Write Funny books (a $50 value).

🏅 Fifth Prize (Multiple Winners):

• A free audiobook version of The Elements of Humor.

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One bonus I didn’t mention, just for reading this article: you get a look inside a book promotion campaign that you can use for your own book. Steal this whole idea, please.

Don’t forget—preorder your SIGNED copy of The Elements of Humor here, and sign up to be a part of the launch team here!

Have fun, and I hope to see you in my email inbox soon!