A Crass Look at How Entertainment Is Really Just Marketing

But better

In the world of marketing, customers buy based on what they want, not what they need.

All successful marketers know this, from the big brand-campaign agencies to the scrappers who run postage-stamp ads in the backs of magazines.

I see it in the most marketing-centered area of my own work, selling online comedy courses.

By the way, did you know that if you…