No Dikkering Around

No Dikkering Around

A Book Launch on Steroids

A case study in how to sell a TON of books

Scott Dikkers's avatar
Scott Dikkers
Aug 13, 2025
∙ Paid

1. Various Launches

I’ve launched a few books. Here’s how:

  • Online-only launches for my last two How to Write Funny books, with “street teams” who promote the book and post about it on social media for a chance to win a gift card.

  • A launch party for Destined for Destiny with a lot of friends I grew up with in the twin cities.

  • Another launch party for Welcom…

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