No Dikkering Around

No Dikkering Around

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No Dikkering Around
4 Pixar Hooks in 8 Seconds

4 Pixar Hooks in 8 Seconds

How to hook an audience to watch, listen or read immediately

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Scott Dikkers
Jul 04, 2025
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No Dikkering Around
No Dikkering Around
4 Pixar Hooks in 8 Seconds
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Former Pixar writer Matthew Luhn believes audiences have an attention span of 8 seconds.

I think he’s being generous, but his number makes sense if you apply it to a Pixar movie. Audiences have already been hooked by no fewer than three “pre-hooks” before sitting down to watch the movie. (See yesterday’s post.)

If you’ve used one or more of these pre-hook…

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