4 Pixar Hooks in 8 Seconds

How to hook an audience to watch, listen or read immediately

Former Pixar writer Matthew Luhn believes audiences have an attention span of 8 seconds.

I think he’s being generous, but his number makes sense if you apply it to a Pixar movie. Audiences have already been hooked by no fewer than three “pre-hooks” before sitting down to watch the movie. (See yesterday’s post.)

If you’ve used one or more of these pre-hook…